COMPANY AND PRODUCT DEVELOPMENT
Now it was work time, for real! Caber established a national sales force and a fulfilment centre in Vancouver, trained retailers in product usage and customer satisfaction, and revolutionized the industry standard to understanding that “thin is in!”

“Over the past three years, we’ve experienced phenomenal growth.  In September 2006, we moved to our fourth location.” Bernard Weinstein states, “and we’ve also increased our product lines. We never wanted to be a one-trick pony with PROTECT-A-BED as our only product. Our marketing universe is the total sleep experience and everything that goes along with it.”

Caber Sure Fit Inc. has made “defining the sleep zone” its sole focus and plans to supply the trade with everything necessary to enhance the sleep experience – from the bed and mattress protection… to sheets, pillowcases, duvets pillows… to furniture and distinctive products… all designed to transform the all-too-average bedroom into a haven for rest, relaxation and even stimulation.