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| DATE:
July 25 2007 |

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July 25, 2007 – Caber Distributors Inc., the Canadian distributor of Protect-A-Bed® mattress protectors has partnered with Magi Seal Corporation to offer the SleepTrust Guarantee to retailers across Canada.
SleepTrust Guarantee is a new service program that surpasses a manufacturer’s standard mattress warranty with a comprehensive service plan for almost any type of issue that could arise once a mattress is delivered to a consumer’s home. This “all-in-one” program includes coverage for accidental rips, tears or burns; 10 years of unlimited customer service for removal of accidental stains and odours; a full year comfort exchange privilege and a quality Protect-A-Bed® mattress protector.
“Bringing these two products together is a natural fit,” said Bernard Weinstein, president of Caber. “Our dealers can now include both the SleepTrust Guarantee and a Protect-A-Bed® mattress protector with every mattress sale.”
Both products are being offered by Caber’s sales representatives who serve home furnishing dealers and specialty sleep retailers across Canada.
“We’re delighted Caber is offering the SleepTrust Guarantee along with the Protect-A-Bed® mattress protector,” said Brad Geddes, president of Magi Seal. “Many dealers are discovering how SleepTrust offers an attractive source of new revenue together with a powerful way to reduce their customer service headaches and costs.”
The SleepTrust Guarantee includes full merchandising support; retail sales associate training with toll-free service and Internet-based technologies to administer customer service requests. “We believe SleepTrust Guarantee should be an indispensable part of every retailer’s bedding story,” said Geddes. “We know of no other program that is designed to deliver exceptional customer satisfaction while providing a positive financial impact on the retailer’s bottom-line.”
About SleepTrust Guarantee
SleepTrust Guarantee is administered by Magi Seal International, a customer care company based in London, Ontario with almost three decades of experience committed to serving customers in the bedding and home furnishing industry. The SleepTrust Guarantee is a unique plan that gives consumers a better way to buy a mattress and helps retailers enhance their bedding sales. |
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